COACHES

Axel Weiblen
Global Brand Innovation Manager

Zaneta Locher
Global Brand Innovation Manager

Tatiana Dushechkina
Global Brand Director

Clive Smith
Global Technical Innovation Manager

Martina Poulupati
Global Marketing & Communication Director

EVALUATION CRITERIA

In general, the five stars marks the best and one star the lowest rating.

The Essity experts will evaluate and select the best ideas based on the following criteria:

Novelty of use case – - how novel is the use case for Essity?

Degree of innovation- how unique is the idea?

Size of the pain - how common is this pain?

Relevance for Essity - is the idea relevant for essity's business?

Furthermore, all participants can evaluate the ideas based on the following criteria:

Degree of innovation - how unique is the idea?

Willingness to buy / Sharing the pain - does the idea solve a real pain that would encourage you to buy the product?

Sustainability - is the idea a sustainable solution?

Wow effect - is the idea really exciting?